What is Communication really?


ommunication 150x102 What is Communication really?Communication is far more than just talking and listening. At its essence, it’s about really connecting with another human being.

The art of effective communication is getting to the stage where, when you speak ‘apples’, your audience hear ‘apples’ and you end up with ‘apple juice’ as opposed to ‘mixed fruit salad’ because they heard pears, bananas and grapes.

It’s a simple equation.


Using the principle of Leverage to increase your Assets in the vehicle of a Message, well Presented.

Part 2 to follow…

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